PLAY

 

 
 
 
 

MORE THAN MONEY

22 March 2017 – 11 May 2017

Trent Crawford 

More than Money examines contemporary portraiture, documenting the transcendence of the medium into structural and strategic advertising campiness designed to grow capital. . Crawford's video specifically addresses the NAB’s 2016 campaign “More Than Money” which uses archival video and photographs to follow the growth of a child mediated through the “digitized” documentation of life experiences. Documenting a large public billboard More than Money bares the structural supports used in the creation and display of ad content, illuminating the way in which these structures manipulate their figure.


Trent Crawford is an artist living and working in Melbourne. Currently studying a BFA (Honours) at the Victorian Collage of the Arts, Crawford is interested in dissecting images and technology to explore them in a passive state; entering the in-between moments in time where the subject or material exists in a state of lapse, often with their function usurped or absent. By disassembling, restructuring and repurposing new media Crawford calls to question how the framing devices of screens and filters are active in the construction, fragmentation and degeneration of the image.